Integrated DCF valuation of PMI incorporating IQOS volume trajectory, smoke-free product mix shift across five geographic segments, combustibles volume decline modeling, and sensitivity analysis on WACC and terminal growth. Full WACC construction from CAPM with country risk premium adjustments.
Key output: Implied equity value range of $87–$104 per ADR under base-case assumptions, with explicit scenario analysis showing how accelerated IQOS penetration or FX headwinds drive divergence across the valuation range.